joynoelle spring 2010

Last week at Bridal Market I had the opportunity to meet Joy Teiken of Joynoelle, the signature line of this Minneapolis based bridal designer. Meeting fashion designers is always such a thrill for me. The thrill of seeing both a collection and the designer side by side is the ultimate treat. Such was the case when I spent some time chatting with Joy about her 12-piece collection which includes not only gowns but bridal coats. That's right, coats! Before coming to Bridal Market last week, Joy debuted her collection in Minneapolis to an audience of adoring fans and fashion favorites. Held at Gallery 13, the Spring 2010 collection was captured beautifully by photographers Photogen Inc, another Minneapolis cluster of out of control talent. Man, I've got to get to Minnesota!

“I believe that each piece in my collection has a personality and each piece of fabric tells a story" explained the designer. "Since I am keenly aware of vintage styles and modern fabrics, each texture guides me and tells me what to do. A finished Joynoelle product is a celebration of the female form, one that follows her curves and makes her look stunning. It’s for people who want something special, original. Something that brings attention, because these pieces do draw quite a bit of attention. My customers don’t have to fit within a certain age but they do need to have a certain personality – My collection vision has never changed. Essentially it’s wearable couture. I think the idea of this experiment: one-of-a-kind and limited run pieces- is incredibly worthwhile and could be an effective avenue for designers who do not possess the financial backing to ever appear within the right retail outlets.”

If you're lucky enough to live close by, you can check out Joynoelle's studio for yourself. If you live outside the area, call the Joynoelle studio for a schedule of upcoming trunk shows near you. You really must see these gowns in person. The Photogen team of photographers shoot nationally and internationally as well. Visit their wedding website and blog to meet Eliesa and her amazing team. And for even more photos of Joynoelle Spring 2010, click here.

{photo credits: photogen-inc; daily inspiration gallery: photogen-inc & dale may}